⚡ Analytics in Ethiopia

Web analytics tools are software solutions that collect, measure, and analyze data about website visitors and user interactions, providing information on traffic sources, user behavior, and overall website performance.

Ethiopia is an East African country with a population of over 127 million people.

According to our statistics, web analytics tools are used on 27.4% of websites from Ethiopia.

Statistics based on 230 analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top web analytics tools in Ethiopia in 2026, based on market share.

The most popular is Google Analytics, which dominates the market with an overwhelming 81% share.
It is followed by MonsterInsights with 19% and Cloudflare Web Analytics with 12.7%.

Google Analytics 81%
MonsterInsights 19%
Cloudflare Web Analytics 12.7%
Jetpack Stats 11.1%
Microsoft Clarity 3.2%
Adobe Analytics 1.6%
Snowplow 1.6%
Matomo 1.6%
Hotjar 1.6%
Statcounter 1.6%
Flag Counter 1.6%
Independent Analytics 1.6%
Unbxd 1.6%

🚀 Highlights

Here is a list of the top tools that are more popular in Ethiopia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. MonsterInsights ^(-6)
5. Microsoft Clarity ^(-1)
6. Adobe Analytics ^(-8)
7. Snowplow ^(-6)
10. Statcounter ^(-2)
11. Flag Counter ^(-65)
12. Independent Analytics ^(-26)
13. Unbxd ^(-129)

✨ Best Web Analytics Tools

Below is a more detailed list of 13 web analytics tools used on sites from Ethiopia, ranked by their market share.

Rank	Name	Market share
1	Google Analytics Mountain View, California, United States A web analytics solution provided by Google that helps website owners and businesses understand how visitors interact with their websites. Free$50,000+/year	81%
2	MonsterInsights West Palm Beach, Florida, United States A WordPress plugin that integrates Google Analytics into WordPress and displays key website performance metrics directly in the WordPress dashboard. Free$99.50+/year	19%
3	Cloudflare Web Analytics San Francisco, California, United States A free, lightweight, privacy-first analytics and performance metrics service. Free$25+/month	12.7%
4	Jetpack Stats San Francisco, California, United States A WordPress analytics tool that provides traffic and engagement data directly within the WordPress dashboard. Free$8.33+/month	11.1%
5	Microsoft Clarity Redmond, Washington, United States A free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites. Free	3.2%
6	Adobe Analytics San Jose, California, United States An enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey. $37,500+/year	1.6%
7	Snowplow London, United Kingdom A developer-first customer context infrastructure that collects, validates, enriches, and streams first-party behavioral event data into warehouses, lakes, or real-time systems for advanced analytics and AI-driven use cases. FreeOpen source$$$	1.6%
8	Matomo Wellington, New Zealand An open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data. FreeOpen source€22+/month	1.6%
9	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	1.6%
10	Statcounter Dublin, Ireland A real-time web analytics service that tracks and reports on website visitor activity and behavior. Free$9+/month	1.6%
11	Flag Counter Dubuque, Iowa, United States A free web traffic counter that displays the flags of visitors' countries. Free$29.99/year	1.6%
12	Independent Analytics Philadelphia, Pennsylvania, United States A GDPR-friendly website analytics plugin made exclusively for WordPress. Free$54+/year	1.6%
13	Unbxd Mumbai, India A powerful product discovery platform that includes relevant search, navigation, merchnadizing and analytics. $$$	1.6%

👉 See Also

🌎 Analytics in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 230 websites from Ethiopia.
We currently track the presence of 191 web analytics tools across the web.
Of these, 13 were detected on websites from Ethiopia.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.