🆚 Adform vs. Adobe Audience Manager

Type

Advertising technology
Data management platform

About

Adform is a global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools.

It offers a combined DSP, DMP, and ad server, access to premium global inventory across display, video, mobile, CTV, audio, and retail media, AI-driven bid optimization, dynamic creative capabilities, and transparent reporting with open APIs.

Adobe Audience Manager is a data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels.

Headquarters

Copenhagen, Denmark
San Jose, California, United States

Website

Pricing

Free version ❌
Custom
Free version ❌
$150,000+/year

Categories

Advertising › Rank #28
DMP › Rank #3
DMP › Rank #1

Popularity

Determined by the number of sites using each technology.

The Adobe Audience Manager DMP is 2.6 times more popular than Adform.
Total websites

Market share

DMP

Popularity by country

Determined by the number of sites detected from each country.

Adobe Audience Manager is more popular in the United States, Germany, and the United Kingdom, while Adform is more popular in Spain, Poland, and Turkey.
United States
Germany
United Kingdom
Netherlands
France
Italy
Spain
Poland
Australia
Turkey

Awards

Popularity by domain category

Determined by the number of sites in each category.

Adobe Audience Manager is more popular among sites focused on online shopping, business, and marketing and merchandising, while Adform is more commonly used on general news, entertainment, and blogs and wiki sites.
Online Shopping
Business
Marketing/Merchandising
Fashion/Beauty
Finance/Banking
Health
Travel
Internet Services
Software/Hardware
Real Estate

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#131
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Name
Rank
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See also

🗃️ About This Data