🆚 Adform vs. The Trade Desk

📈 The Trade Desk is noticeably more popular than Adform.
🌎 The Trade Desk is more popular in the United States, the United Kingdom, and Australia.
🌍 Adform is more popular in Germany, Turkey, and Spain.

Statistics based on 3.3M+ analyzed websites. About this data

Adform

The Trade Desk

Type

Advertising technology

About

Adform is a global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools.

It offers a combined DSP, DMP, and ad server, access to premium global inventory across display, video, mobile, CTV, audio, and retail media, AI-driven bid optimization, dynamic creative capabilities, and transparent reporting with open APIs.

The Trade Desk is a programmatic demand-side platform that enables marketers to plan, execute, and optimize data-driven advertising campaigns across digital channels.

It is built around the Kokai platform powered by Koa AI, which uses distributed machine learning models to evaluate impressions, forecast performance, and optimize bids in real time.

Headquarters

Copenhagen, Denmark

Ventura, California, United States

Website

site.adform.com

thetradedesk.com #57,659

Pricing

Free version ❌

Custom

Popularity

Determined by the number of sites using each technology.

The Trade Desk advertising technology is 1.7 times more popular than Adform.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

The Trade Desk is more popular in the United States, the United Kingdom, and Australia, while Adform is more popular in Germany, Turkey, and Spain.

United States

Germany

United Kingdom

Turkey

Spain

Australia

Czech Republic

France

Poland

Canada

Awards

🥇 Most popular in Turkey in the DMP category.
🥇 Most popular in the Czech Republic in the DMP category.
🥇 Most popular in Spain in the DMP category.
🥇 Most popular in Poland in the DMP category.
🥇 Most popular in Finland in the DMP category.

⭐ 9th most popular in the United States in the Advertising category.
⭐ 9th most popular in New Zealand in the Advertising category.
⭐ 10th most popular in Australia in the Advertising category.
⭐ 10th most popular in Malaysia in the Advertising category.
🔥 11st most popular in Canada in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

The Trade Desk is more popular among sites focused on business, marketing and merchandising, and online shopping, while Adform is more commonly used on Internet services sites.

Business

Marketing/Merchandising

Online Shopping

Finance/Banking

Health

Travel

General News

Education/Reference

Fashion/Beauty

Entertainment

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#131

#301

#385

#547

#599

Name

Rank

#45

#117

#148

#156

#162