🆚 Adform vs. Criteo

📈 Criteo is four times more popular than Adform.
🌎 Criteo is more popular in the United States, Germany, and France.
🌍 Adform is more popular in the Czech Republic, Sweden, and Switzerland.

Statistics based on 3.3M+ analyzed websites. About this data

Adform

Criteo

Type

Advertising technology

About

Adform is a global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools.

It offers a combined DSP, DMP, and ad server, access to premium global inventory across display, video, mobile, CTV, audio, and retail media, AI-driven bid optimization, dynamic creative capabilities, and transparent reporting with open APIs.

Criteo is a French performance advertising platform focused on commerce media and retargeting.

Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.

Headquarters

Copenhagen, Denmark

Paris, France

Website

site.adform.com

criteo.com #14,506

Pricing

Free version ❌

Custom

Popularity

Determined by the number of sites using each technology.

Criteo advertising technology is 4 times more popular than Adform.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Criteo is more popular in the United States, Germany, and France, while Adform is more popular in the Czech Republic, Sweden, and Switzerland.

United States

Germany

France

Korea

Turkey

Italy

Spain

United Kingdom

Japan

Poland

Awards

🥇 Most popular in Turkey in the DMP category.
🥇 Most popular in the Czech Republic in the DMP category.
🥇 Most popular in Spain in the DMP category.
🥇 Most popular in Poland in the DMP category.
🥇 Most popular in Finland in the DMP category.

🥉 Third most popular in Korea in the Advertising category.
⭐ 4th most popular in Turkey in the Advertising category.
⭐ 6th most popular in Italy in the Advertising category.
⭐ 7th most popular in France in the Advertising category.
⭐ 7th most popular in Spain in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

Criteo is more popular among sites focused on online shopping, blogs and wiki, and marketing and merchandising, while Adform is more commonly used on finance and banking, and health sites.

Online Shopping

Blogs/Wiki

Marketing/Merchandising

Business

Fashion/Beauty

General News

Travel

Entertainment

Sports

Real Estate

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#131

#301

#385

#547

#599

Name

Rank

#18

#31

#50

#67

#78