🆚 Adobe Analytics vs. Matomo

📈 Matomo is five times more popular than Adobe Analytics.
🌎 Matomo is more popular in Germany, France, and the United States.
🌍 Adobe Analytics is more popular in Singapore, Chile, and Peru.

Statistics based on 3.3M+ analyzed websites. About this data

Adobe Analytics

Matomo

Type

Web analytics tool

About

Adobe Analytics is an enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey.

Matomo is an open-source web analytics platform built in PHP that lets users track and analyze visitor behavior, campaigns, goals, and conversions with full control over analytics data.

It provides real-time traffic reports with no data sampling, custom dashboards, multi-site management, campaign and event tracking, detailed visitor profiles, e-commerce and goal analytics, privacy-focused GDPR features, tag management, APIs, and integrations with over 100 CMS and e-commerce platforms.

Headquarters

San Jose, California, United States

Wellington, New Zealand

Website

business.adobe.com

matomo.org #153,414

Pricing

Free version ❌

Select$37,500+/year

Prime$50,000+/year

Ultimate$67,500+/year

Free version ✔️Self-hosted, open source

Cloud Business€22+/month

Popularity

Determined by the number of sites using each technology.

The Matomo web analytics tool is 5 times more popular than Adobe Analytics.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Matomo is more popular in Germany, France, and the United States, while Adobe Analytics is more popular in Singapore, Chile, and Peru.

Germany

France

United States

United Kingdom

Italy

Austria

Netherlands

Switzerland

Spain

Czech Republic

Awards

⭐ 8th most popular in Singapore in the Analytics category.
⭐ 9th most popular in the United Kingdom in the Analytics category.
⭐ 9th most popular in Italy in the Analytics category.
⭐ 9th most popular in Chile in the Analytics category.
⭐ 9th most popular in Peru in the Analytics category.

🥈 Second most popular in Germany in the Analytics category.
🥈 Second most popular in France in the Analytics category.
🥈 Second most popular in Italy in the Analytics category.
🥈 Second most popular in Austria in the Analytics category.
🥈 Second most popular in Switzerland in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Matomo is more popular among sites focused on business, marketing and merchandising, and education and reference, while Adobe Analytics is more commonly used on online shopping, finance and banking, and fashion and beauty sites.

Business

Online Shopping

Marketing/Merchandising

Education/Reference

Internet Services

Public Information

Health

Travel

Blogs/Wiki

Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#66

#73

#351

#380

Name

Rank

sourceforge.net

#97

ep**ner.com

#118

cam4.com

#283

s*xemodel.com

#584

njuskalo.hr

#641