🆚 Adobe Analytics vs. Fullstory

📈 Adobe Analytics is much more popular than Fullstory.
🌎 Adobe Analytics is more popular in the United States, the United Kingdom, and Germany.
🌍 Fullstory is more popular in Armenia and Jersey.

Statistics based on 3.3M+ analyzed websites. About this data

Adobe Analytics

Fullstory

Type

Web analytics tool

About

Adobe Analytics is an enterprise solution that enables organizations to mix, match, and analyze data from any digital point in the customer journey.

FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.

It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.

Headquarters

San Jose, California, United States

Atlanta, Georgia, United States

Website

business.adobe.com

fullstory.com #61,659

Pricing

Free version ❌

Select$37,500+/year

Prime$50,000+/year

Ultimate$67,500+/year

Free version ✔️30,000 sessions + 5,000 server-side events per month, Fullstory owns anonymized data rights

Paid plans$14,000+/year

Popularity

Determined by the number of sites using each technology.

The Adobe Analytics tool is 6 times more popular than Fullstory.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Adobe Analytics is more popular in the United States, the United Kingdom, and Germany, while Fullstory is more popular in Armenia and Jersey.

United States

United Kingdom

Germany

Netherlands

Australia

France

Italy

Spain

Canada

Japan

Awards

⭐ 8th most popular in Singapore in the Analytics category.
⭐ 9th most popular in the United Kingdom in the Analytics category.
⭐ 9th most popular in Italy in the Analytics category.
⭐ 9th most popular in Chile in the Analytics category.
⭐ 9th most popular in Peru in the Analytics category.

🔥 11st most popular in the United States in the Conversion Optimization category.
🔥 17th most popular in Australia in the Conversion Optimization category.
⬆️ 21st most popular in Germany in the Conversion Optimization category.
⬆️ 21st most popular in Brazil in the Conversion Optimization category.
⬆️ 28th most popular in Australia in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Adobe Analytics is more popular than Fullstory in all market segments.

Online Shopping

Business

Marketing/Merchandising

Fashion/Beauty

Finance/Banking

Health

Travel

General News

Software/Hardware

Internet Services

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#66

#73

#351

#380

Name

Rank

#13

#162

#322

#544

#1,086