🆚 Adobe Audience Manager vs. Nielsen

Compare technologies based on real-world usage data *

Type

Data management platform
Data management platform

About

Adobe Audience Manager is a data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels.

The Nielsen DMP is a core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation.

Headquarters

San Jose, California, United States
New York, United States

Website

Pricing

Free version ❌
$150,000+/year
Free version ❌
Custom

Categories

DMP › Rank #1
DMP › Rank #9

Popularity

Determined by the number of sites using each technology.

The Adobe Audience Manager DMP is 11 times more popular than Nielsen.
Total websites

Market share

DMP

Popularity by country

Determined by the number of sites detected from each country.

Adobe Audience Manager is more popular than Nielsen in all countries.
United States
United Kingdom
Germany
Netherlands
Italy
France
Australia
Spain
Canada
Poland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Adobe Audience Manager is more popular among sites focused on online shopping, business, and marketing and merchandising, while Nielsen is more commonly used on entertainment and general news sites.
Online Shopping
Business
Marketing/Merchandising
Fashion/Beauty
Finance/Banking
Health
Software/Hardware
Real Estate
Internet Services
Entertainment

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.