🆚 AdRiver vs. Microsoft Advertising
- 📈 Microsoft Advertising is much more popular than AdRiver.
- 🌎 Microsoft Advertising is more popular in the United States, the United Kingdom, and Germany.
- 🌍 AdRiver is more popular in Russia, Azerbaijan, and Belarus.
Statistics based on 3.8M+ analyzed websites. About this data
AdRiverType
Advertising technology
Advertising technology
About
AdRiver is a Russian advertising supply-side and measurement platform.
Microsoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.
It supports keyword-based search campaigns, native and display ads, 
LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the 
Universal Event Tracking tag.
Headquarters
Moscow, Russia
Redmond, Washington, United States
Categories
Advertising › Rank #96
Advertising › Rank #5
Popularity
Determined by the number of sites using each technology.
Microsoft Advertising technology is 72 times more popular than AdRiver.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Microsoft Advertising is more popular in the United States, the United Kingdom, and Germany, while AdRiver is more popular in Russia, Azerbaijan, and Belarus.
United States
United Kingdom
Germany
Netherlands
France
Australia
Canada
Spain
Poland
Indonesia
Awards
- ⭐ 5th most popular in Russia in the Advertising category.
- 🥉 Third most popular in the United States in the Advertising category.
- 🥉 Third most popular in the Czech Republic in the Advertising category.
- 🥉 Third most popular in China in the Advertising category.
- 🥉 Third most popular in Hong Kong in the Advertising category.
- ⭐ 4th most popular in the United Kingdom in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Microsoft Advertising is more popular than AdRiver in all market segments.
Online Shopping
Business
Marketing/Merchandising
Fashion/Beauty
Travel
Internet Services
Finance/Banking
Software/Hardware
Health
General News
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,814,833 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.