🆚 AdRoll vs. BidSwitch

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

AdRoll is a digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization.

It features the AI-powered bidding engine, BidIQ, which analyzes over 1.2 billion user profiles and supports dynamic ads with automated product recommendations that can achieve up to 2x higher click-through rates.

Read more…

BidSwitch is middleware that optimizes trading connectivity between different programmatic technology platforms, enabling SSPs to integrate with more than 220 DSPs.

Headquarters

San Francisco, California, United States
Paris, France

Website

Pricing

Free version ❌
Marketing & Ads+ package$36+/month

Categories

Advertising › Rank #17
Advertising › Rank #32

Popularity

Determined by the number of sites using each technology.

AdRoll advertising technology is 2.3 times more popular than BidSwitch.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

AdRoll is more popular in the United States, the United Kingdom, and Australia, while BidSwitch is more popular in Turkey, Germany, and France.
United States
United Kingdom
Australia
Turkey
Germany
France
Canada
Italy
India
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

AdRoll is more popular among sites focused on online shopping, business, and marketing and merchandising, while BidSwitch is more commonly used on blogs and wiki sites.
Online Shopping
Business
Marketing/Merchandising
Fashion/Beauty
Internet Services
Blogs/Wiki
Education/Reference
Software/Hardware
Health
Sports

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#544
View more ➝
Name
Rank
nesine.com
#662
#1,629
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.