🆚 AdRoll vs. Smaato
- 📈 AdRoll is much more popular than Smaato.
- 🌎 AdRoll is more popular in the United States, Australia, and the United Kingdom.
- 🌎 Smaato is more popular in Turkey, Poland, and Brazil.
Statistics based on 3.3M+ analyzed websites. About this data
AdRollType
Advertising technology
Advertising technology
About
AdRoll is a digital advertising platform that enables businesses to run AI-driven, cross-channel campaigns with audience targeting, retargeting, and dynamic personalization.
It features the AI-powered bidding engine, BidIQ, which analyzes over 1.2 billion user profiles and supports dynamic ads with automated product recommendations that can achieve up to 2x higher click-through rates.
Smaato is a programmatic advertising platform that provides a free ad server and monetization solution.
Headquarters
San Francisco, California, United States
New York, United States
Pricing
Free version ❌
Marketing & Ads+ package$36+/month
Categories
Advertising › Rank #17
Advertising › Rank #84
Popularity
Determined by the number of sites using each technology.
AdRoll advertising technology is 9 times more popular than Smaato.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
AdRoll is more popular in the United States, Australia, and the United Kingdom, while Smaato is more popular in Turkey, Poland, and Brazil.
United States
Turkey
Australia
United Kingdom
Germany
Canada
France
India
Netherlands
Italy
Awards
- ⭐ 9th most popular in Australia in the Advertising category.
- ⭐ 10th most popular in the United Arab Emirates in the Advertising category.
- 🔥 11st most popular in the United States in the Advertising category.
- 🔥 13rd most popular in New Zealand in the Advertising category.
- 🔥 14th most popular in Canada in the Advertising category.
- 🔥 19th most popular in Turkey in the Advertising category.
- ⬆️ 47th most popular in Germany in the Advertising category.
- ⬆️ 53rd most popular in Poland in the Advertising category.
- ⬆️ 54th most popular in Italy in the Advertising category.
- ⬆️ 63rd most popular in France in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
AdRoll is more popular among sites focused on business, online shopping, and marketing and merchandising, while Smaato is more commonly used on general news sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Fashion/Beauty
Education/Reference
Software/Hardware
Health
Sports
General News
Top sites
Top-ranked sites that use these technologies.
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Magnite🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.