🆚 Google AdSense for Platforms vs. Google Ad Manager

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Google AdSense for Platforms is an enterprise advertising solution that enables content platforms, CMSs, and site builders to embed Google AdSense monetization natively into their services.

It allows platform owners to create flexible revenue-share models or full monetization flows for their users, supports segmented sub-accounts to separate publisher traffic from the platform's own traffic, and offers an "Embedded Connect" flow so end users can sign up for AdSense without leaving the platform.

Google Ad Manager is an ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.

It requires a valid Google AdSense account, offers unified ad serving with real time bidding across multiple demand sources, and supports multiple ad exchanges and networks including Google Display Network, Ad Exchange, and other third-party options.

Headquarters

Mountain View, California, United States
Mountain View, California, United States

Website

Categories

Advertising › Rank #5
Advertising › Rank #7

Popularity

Determined by the number of sites using each technology.

Google AdSense for Platforms advertising technology is 1.3 times more popular than Google Ad Manager.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Google AdSense for Platforms is more popular in the United States, Japan, and the United Kingdom, while Google Ad Manager is more popular in Canada, Australia, and Greece.
United States
Japan
United Kingdom
Brazil
India
Spain
France
Germany
Italy
Indonesia

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google AdSense for Platforms is more popular among sites focused on blogs and wiki, and Internet services, while Google Ad Manager is more commonly used on general news, entertainment, and business sites.
General News
Blogs/Wiki
Entertainment
Business
Sports
Marketing/Merchandising
Education/Reference
Travel
Online Shopping
Internet Services

Top sites

Top-ranked sites that use these technologies.

Name
Rank
keralalotteries.net
#5,245
View more ➝
Name
Rank
View more ➝

See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.