🆚 Apollo vs. Demandbase

Compare technologies based on real-world usage data *

Type

Lead generation tool
Identity resolution software solution

About

Apollo is a sales intelligence and engagement platform designed to give sales teams and marketers the tools they need to efficiently find, engage, and convert prospects.

Demandbase is a B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts.

It includes a proprietary demand-side platform for programmatic advertising built specifically for B2B targeting, supports account identification and website personalization, operates a contact database with over 176 million AI-curated contacts across 195 countries, and integrates advertising, analytics, and sales activation within a single ABM workflow.

Headquarters

Covina, California, United States
San Francisco, California, United States

Website

Pricing

Free version ✔️
$59+/month
Free version ❌
Custom

Categories

Lead Generation › Rank #13
Lead Generation › Rank #22
Identity Resolution › Rank #7
Identity Resolution › Rank #11
Advertising › Rank #72
Marketing Attribution › Rank #8

Popularity

Determined by the number of sites using each technology.

The Apollo lead generation tool is 1.5 times more popular than Demandbase.
Total websites

Market share

Lead Generation
Identity Resolution

Popularity by country

Determined by the number of sites detected from each country.

Apollo is more popular in the United States, the United Kingdom, and India, while Demandbase is more popular in Germany, Italy, and China.
United States
United Kingdom
India
Germany
Canada
Australia
Netherlands
France
Spain
Brazil

Awards

Popularity by domain category

Determined by the number of sites in each category.

Apollo is more popular among sites focused on Internet services, marketing and merchandising, and blogs and wiki, while Demandbase is more commonly used on business, software and hardware, and online shopping sites.
Business
Software/Hardware
Internet Services
Online Shopping
Marketing/Merchandising
Finance/Banking
Health
Education/Reference
Blogs/Wiki
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#8,395
#9,100
View more ➝
Name
Rank
#455
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.