🆚 Audience Studio vs. Lotame

Compare technologies based on real-world usage data *

Type

Legacy technology
Data management platform

About

Salesforce Audience Studio is a data management platform that was retired in February 2024.

Lotame is an end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.

Headquarters

San Francisco, California, United States
Columbia, Maryland, United States

Website

Pricing

Free version ❌
Custom

Categories

Legacy › Rank #41
DMP › Rank #4
Identity Resolution › Rank #4

Popularity

Determined by the number of sites using each technology.

The Lotame DMP is 1.5 times more popular than Audience Studio.
Total websites

Market share

Popularity by country

Determined by the number of sites detected from each country.

Lotame is more popular in the United States, Turkey, and the United Kingdom, while Audience Studio is more popular in Canada, Germany, and Italy.
United States
Turkey
United Kingdom
Canada
Germany
Italy
Australia
France
Indonesia
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Lotame is more popular among sites focused on general news, business, and finance and banking, while Audience Studio is more commonly used on sports, online shopping, and marketing and merchandising sites.
General News
Sports
Business
Online Shopping
Marketing/Merchandising
Finance/Banking
Education/Reference
Entertainment
Health
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
nesine.com
#662
View more ➝
Name
Rank
#327
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.