🆚 Audience Studio vs. Lotame
Compare technologies based on real-world usage data *- 📈 Lotame is slightly more popular than Audience Studio.
- 🌎 Lotame is more popular in the United States, Turkey, and the United Kingdom.
- 🌍 Audience Studio is more popular in Canada, Germany, and Italy.
Audience Studio
LotameType
Legacy technology
Data management platform
About
Salesforce Audience Studio is a data management platform that was retired in February 2024.
Lotame is an end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.
Headquarters
San Francisco, California, United States
Columbia, Maryland, United States
Pricing
Free version ❌
Custom
Categories
Popularity
Determined by the number of sites using each technology.
The Lotame DMP is 1.5 times more popular than Audience Studio.
Total websites
Market share
Popularity by country
Determined by the number of sites detected from each country.
Lotame is more popular in the United States, Turkey, and the United Kingdom, while Audience Studio is more popular in Canada, Germany, and Italy.
United States
Turkey
United Kingdom
Canada
Germany
Italy
Australia
France
Indonesia
Spain
Awards
- ⬆️ 27th most popular in the United States in the Legacy category.
- ⬆️ 36th most popular in Canada in the Legacy category.
- ⬆️ 37th most popular in Italy in the Legacy category.
- ⬆️ 40th most popular in Spain in the Legacy category.
- ⬆️ 41st most popular in Australia in the Legacy category.
- 🥇 Most popular in Indonesia in the Identity Resolution category.
- 🥇 Most popular in Indonesia in the DMP category.
- 🥇 Most popular in Greece in the Identity Resolution category.
- 🥇 Most popular in New Zealand in the Identity Resolution category.
- 🥈 Second most popular in the United States in the Identity Resolution category.
Popularity by domain category
Determined by the number of sites in each category.
Lotame is more popular among sites focused on general news, business, and finance and banking, while Audience Studio is more commonly used on sports, online shopping, and marketing and merchandising sites.
General News
Sports
Business
Online Shopping
Marketing/Merchandising
Finance/Banking
Education/Reference
Entertainment
Health
Fashion/Beauty
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Google URL Shortener
AddThis
Messenger Customer Chat
Skype
Google Funding Choices
Adobe Audience Manager
Permutive* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.