⚡ Identity Resolution Software in New Zealand

Identity resolution software matches data from multiple sources to create a unified profile of a user or company across devices, websites, and platforms by linking identifiers such as email addresses, cookies, and device IDs.

New Zealand is an Oceanian country with a population of over 5.1 million people.

According to our statistics, identity resolution software is used on 0.6% of websites from New Zealand.

Statistics based on 14K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top identity resolution software in New Zealand in 2026, based on market share.

The most popular is Leadfeeder with a share of 27.5%, followed by Lotame with 23.1% and LiveRamp with 17.6%.

Leadfeeder 27.5%
Lotame 23.1%
LiveRamp 17.6%
ZoomInfo WebSights 11%
Apollo 7.7%
Epsilon 5.5%
Wunderkind 4.4%
TruAudience 3.3%
Leadinfo 3.3%
Demandbase 2.2%
Fingerprint 2.2%
Lytics 2.2%
CustomerLabs 2.2%
ID5 1.1%
Qualified 1.1%

🚀 Highlights

Here is a list of the top solutions that is more popular in New Zealand than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Leadfeeder ^(-1)
2. Lotame ^(-2)
5. Apollo ^(-2)
6. Epsilon ^(-2)
7. Wunderkind ^(-5)
8. TruAudience ^(-3)
11. Fingerprint ^(-4)
12. Lytics ^(-9)
13. CustomerLabs ^(-15)
15. Qualified ^(-2)

✨ Best Identity Resolution Software

Below is a more detailed list of 19 identity resolution software solutions used on sites from New Zealand, ranked by their market share.

Rank	Name	Market share
1	Leadfeeder Karlsruhe, Germany A B2B website visitor identification platform that helps sales and marketing teams identify potential leads from anonymous traffic. Free$113+/month	27.5%
2	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	23.1%
3	LiveRamp San Francisco, California, United States A data collaboration platform that provides identity resolution and data onboarding services to help organizations connect, match, and activate customer data across marketing and advertising systems. $5,000+/month	17.6%
4	ZoomInfo WebSights Vancouver, Washington, United States A B2B visitor identification platform that combines website behavioral analytics with prospecting and company intelligence data to reveal which businesses visit a website. Free$15,000+/year	11%
5	Apollo Covina, California, United States A sales intelligence and engagement platform designed to give sales teams and marketers the tools they need to efficiently find, engage, and convert prospects. Free$59+/month	7.7%
6	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	5.5%
7	Wunderkind New York, United States A performance marketing platform that uses identity data and AI decisioning to help brands, publishers, and advertisers recognize users and deliver personalized messages across digital channels. $$$	4.4%
8	TruAudience Chicago, Illinois, United States A suite of solutions for privacy-first identity resolution, data enrichment, audience targeting and advanced analytics. $400,000/year	3.3%
9	Leadinfo Capelle aan den IJssel, Netherlands A lead generation platform that identifies companies visiting a website to help B2B sales and marketing teams discover potential prospects. $107+/month	3.3%
10	Demandbase San Francisco, California, United States A B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts. $$$	2.2%
11	Fingerprint Chicago, Illinois, United States A commercial browser fingerprinting solution that queries browser attributes and computes a hashed visitor identifier from them. FreeOpen source$99+/month	2.2%
12	Lytics Portland, Oregon, United States A customer data platform built on Google Cloud that helps companies collect, unify, and activate first-party customer data from multiple sources while maintaining control over security, privacy, and governance. Free$500+/month	2.2%
13	CustomerLabs Chennai, Tamil Nadu, India A first-party data platform that provides data collection, management, and activation across platforms. $99+/month	2.2%
14	ID5 London, United Kingdom An omnichannel identity platform that enables addressable advertising by helping publishers and advertisers recognize users across websites, mobile apps, and other digital properties. $$$	1.1%
15	Qualified San Francisco, California, United States A conversational marketing platform designed to help B2B companies connect with qualified buyers in real time and engage with them instantly. $3,500+/month	1.1%
16	Instantly.ai Sheridan, Wyoming, United States A sales engagement and lead intelligence platform that enables businesses to find prospects, automate outreach campaigns, and manage lead interactions with an integrated AI-powered CRM. $47+/month	1.1%
17	Warmly Houston, Texas, United States A solution that identifies individuals and businesses visiting your site and automates personalized outreach to them. $10,100+/year	1.1%
18	Lead Forensics London, United Kingdom A B2B website visitor identification and lead generation platform that reveals the companies behind anonymous website traffic and converts them into actionable sales leads. $6,000+/year	1.1%
19	Visitor Queue London, Ontario, Canada A B2B online website visitor tracker that tells you the contact details of the businesses that visit your website. $39+/month	1.1%

👉 See Also

🌎 Identity Resolution in other countries
- United Kingdom
- Israel

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 14,768 websites from New Zealand.
We currently track the presence of 34 identity resolution software solutions across the web.
Of these, 19 were detected on websites from New Zealand.
Statistics were last calculated on July 16, 2026.
For more details, see our methodology and disclaimer.