🆚 Azerion vs. Microsoft Advertising
AzerionType
About
Azerion is a European digital advertising and entertainment media platform that integrates a full-stack adtech solution with a gaming segment.
It provides an SSP for publishers that supports display, video, native, rich media, and connected TV inventory, in-game placements through its gaming ecosystem, the Hawk DSP for display, video, audio, and CTV campaigns, and the Personas AI audience tool with over 8,000 privacy-first segments.
Microsoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.
It supports keyword-based search campaigns, native and display ads, 
LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the 
Universal Event Tracking tag.
Headquarters
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥉 Third most popular in the United States in the Advertising category.
- 🥉 Third most popular in the Czech Republic in the Advertising category.
- 🥉 Third most popular in China in the Advertising category.
- 🥉 Third most popular in Hong Kong in the Advertising category.
- ⭐ 4th most popular in the United Kingdom in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,718,585 websites. However, data for Azerion is still being collected and reflects a smaller subset of sites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.