🆚 Better Business Bureau vs. Google Business Profile

Type

Customer review platform
Business listing platform

About

The Better Business Bureau (BBB) is an American online platform that provides letter-grade ratings for businesses from A+ to F based on how they handle customer complaints, transparency, time in business, and responsiveness.

It also lists verified customer reviews, offers accreditations with a trademarked seal, publishes complaint histories, and provides dispute-resolution services such as mediation and arbitration.

Google Business Profile is a free service from Google that allows businesses to manage how they appear on Google Search and Google Maps, including local listings and knowledge panels.

It provides structured business information such as name, address, hours, and services, and includes photos and videos, customer reviews and responses, booking links, and analytics on customer interactions.

Headquarters

Arlington, Virginia, United States
Mountain View, California, United States

Website

Pricing

Free version ✔️Basic listing
Accreditation fee$510+/year
Free ✔️

Categories

Customer Reviews › Rank #6
Business Listings › Rank #2
Business Listings › Rank #3

Popularity

Determined by the number of sites using each technology.

The Better Business Bureau customer review platform is 1.3 times more popular than Google Business Profile.
Total websites

Market share

Business Listings

Popularity by country

Determined by the number of sites detected from each country.

Better Business Bureau is more popular in the United States, Canada, and Moldova, while Google Business Profile is more popular in Australia, the United Kingdom, and Vietnam.
United States
Canada
Australia
United Kingdom
Vietnam
Spain
Germany
India
Netherlands
France

Awards

Popularity by domain category

Determined by the number of sites in each category.

Better Business Bureau is more popular among sites focused on marketing and merchandising, business, and online shopping, while Google Business Profile is more commonly used on restaurants sites.
Marketing/Merchandising
Business
Online Shopping
Internet Services
Health
Real Estate
Finance/Banking
Travel
Education/Reference
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,278
#1,533
View more ➝
Name
Rank
#3,301
#13,278
#15,965
#17,249
View more ➝

See also

🗃️ About This Data

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