🆚 Better Business Bureau vs. Trusted Shops

Compare technologies based on real-world usage data *

Type

Customer review platform
Customer review platform

About

The Better Business Bureau (BBB) is an American online platform that provides letter-grade ratings for businesses from A+ to F based on how they handle customer complaints, transparency, time in business, and responsiveness.

It also lists verified customer reviews, offers accreditations with a trademarked seal, publishes complaint histories, and provides dispute-resolution services such as mediation and arbitration.

Trusted Shops is a German online platform that provides customer reviews, a trusted certification mark, and buyer protection.

It features a review collection and moderation system with tools for merchants to manage reviews and respond to customers, a Trustmark seal that signals compliance with quality and security standards, and a Buyer Protection service covering purchases against non-delivery or refund issues.

Headquarters

Arlington, Virginia, United States
Cologne, Germany

Website

Pricing

Free version ✔️Basic listing
Accreditation fee$510+/year
Free version ❌
Membersheep fee
(based on annual gross revenue)
€40+/month
Fee per certificate registered€59+/month
Google integration€30/month
Smart Review Assistant€20+/month

Categories

Customer Reviews › Rank #6
Customer Reviews › Rank #8
Business Listings › Rank #2

Popularity

Determined by the number of sites using each technology.

The Better Business Bureau customer review website is 1.3 times more popular than Trusted Shops.
Total websites

Market share

Customer Reviews

Popularity by country

Determined by the number of sites detected from each country.

Better Business Bureau is more popular in the United States, Canada, and Singapore, while Trusted Shops is more popular in Germany, the Netherlands, and Poland.
United States
Germany
Netherlands
Poland
Canada
Spain
France
United Kingdom
Austria
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Better Business Bureau is more popular among sites focused on marketing and merchandising, business, and real estate, while Trusted Shops is more commonly used on online shopping, fashion and beauty, and software and hardware sites.
Online Shopping
Marketing/Merchandising
Business
Fashion/Beauty
Real Estate
Internet Services
Finance/Banking
Health
Software/Hardware
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,278
#1,533
View more ➝
Name
Rank
#2,831
#4,178
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.
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