🆚 Bol vs. Taobao

Compare technologies based on real-world usage data *

Type

Online marketplace
Online marketplace

About

Bol is a Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales.

It lists over 50 million products across categories such as electronics, books, fashion, and home goods, and provides seller tooling including localized storefronts, fulfillment services, next-day delivery options, advertising, performance analytics, and category-based commissions.

Taobao is a Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.

It hosts over a billion product listings across diverse categories, integrates personalized recommendations, live-stream shopping, user reviews and direct seller communication, and leverages Alipay payments with buyer protection.

Headquarters

Utrecht, Netherlands
Hangzhou, China

Website

Pricing

For buyers
Free version ✔️
Select€14.99/year
For sellers
Commission rates per sale
(vary by product category)
Fixed fee€0-€2.99
Commission2.5%-20%

Categories

Marketplaces › Rank #24
Marketplaces › Rank #6

Popularity

Determined by the number of sites using each technology.

The Taobao marketplace is 3 times more popular than Bol.
Total websites

Market share

Marketplaces

Popularity by country

Determined by the number of sites detected from each country.

Taobao is more popular in China, Hong Kong, and the United States, while Bol is more popular in the Netherlands, Belgium, and Germany.
China
Netherlands
Hong Kong
United States
Indonesia
Belgium
Korea
Singapore
Germany
United Kingdom

Awards

Popularity by domain category

Determined by the number of sites in each category.

Taobao is more popular among sites focused on business, blogs and wiki, and online shopping, while Bol is more commonly used on marketing and merchandising, entertainment, and games sites.
Business
Blogs/Wiki
Marketing/Merchandising
Online Shopping
Portal Sites
Internet Services
Entertainment
Education/Reference
Forum/Bulletin Boards
Games

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#347
#11,981
#18,803
View more ➝
Name
Rank
#1,233
#1,704
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.