🆚 Clearbit vs. Demandbase

Compare technologies based on real-world usage data *

Type

Customer data platform
Identity resolution software solution

About

Clearbit is a data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems.

It combines firmographic, technographic and intent data to reveal anonymous website visitors, enrich CRM and marketing records with over 100 attributes, build real-time audiences and segments, and integrate with third-party tools such as CRMs and automation platforms via APIs.

Demandbase is a B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts.

It includes a proprietary demand-side platform for programmatic advertising built specifically for B2B targeting, supports account identification and website personalization, operates a contact database with over 176 million AI-curated contacts across 195 countries, and integrates advertising, analytics, and sales activation within a single ABM workflow.

Headquarters

Cambridge, Massachusetts, United States
San Francisco, California, United States

Website

Pricing

Free version ❌
$30,000+/year
Free version ❌
Custom

Categories

CDP › Rank #11
DMP › Rank #8
Lead Generation › Rank #17
Lead Generation › Rank #22
Identity Resolution › Rank #11
Advertising › Rank #72
Marketing Attribution › Rank #8

Popularity

Determined by the number of sites using each technology.

The Clearbit CDP is 1.3 times more popular than Demandbase.
Total websites

Market share

Lead Generation

Popularity by country

Determined by the number of sites detected from each country.

Clearbit is more popular in the United Kingdom, Canada, and France, while Demandbase is more popular in the United States, Germany, and the Netherlands.
United States
United Kingdom
Germany
Canada
France
Australia
Netherlands
India
Spain
Brazil

Awards

Popularity by domain category

Determined by the number of sites in each category.

Clearbit is more popular among sites focused on Internet services, marketing and merchandising, and blogs and wiki, while Demandbase is more commonly used on business, software and hardware, and finance and banking sites.
Business
Software/Hardware
Internet Services
Marketing/Merchandising
Finance/Banking
Online Shopping
Health
Education/Reference
Blogs/Wiki
Job Search

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,026
#1,027
View more ➝
Name
Rank
#455
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.