🆚 Clearbit vs. Kit

Compare technologies based on real-world usage data *

Type

Customer data platform
Email marketing platform

About

Clearbit is a data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems.

It combines firmographic, technographic and intent data to reveal anonymous website visitors, enrich CRM and marketing records with over 100 attributes, build real-time audiences and segments, and integrate with third-party tools such as CRMs and automation platforms via APIs.

Kit (formerly ConvertKit) is an email marketing and creator-focused platform that helps creators build and monetize their audiences.

It offers tagging and segmentation of subscribers, landing pages and opt-in forms, a visual automation builder for workflows, and tools for selling digital products, subscriptions, and paid newsletters.

Headquarters

Cambridge, Massachusetts, United States
Boise, Idaho, United States

Website

Pricing

Free version ❌
$30,000+/year
Free version ✔️Free for newsletters with up to 10,000 subscribers, includes Kit branding
Creator
1K subscribers$39/month
3K subscribers$59/month
5K subscribers$89/month
10K subscribers$139/month
25K subscribers$199/month
Creator Pro
1K subscribers$79/month
3K subscribers$99/month
5K subscribers$139/month
10K subscribers$189/month
25K subscribers$279/month

Categories

CDP › Rank #11
DMP › Rank #8
Lead Generation › Rank #17
Lead Generation › Rank #2
Email Marketing › Rank #9
Marketing Automation › Rank #7

Popularity

Determined by the number of sites using each technology.

The Kit email marketing platform is 4 times more popular than Clearbit.
Total websites

Market share

Lead Generation

Popularity by country

Determined by the number of sites detected from each country.

Kit is more popular in the United States, the United Kingdom, and Canada, while Clearbit is more popular in the United Arab Emirates, Russia, and China.
United States
United Kingdom
Canada
Australia
Germany
France
Netherlands
India
Spain
Poland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Kit is more popular among sites focused on blogs and wiki, marketing and merchandising, and recreation and hobbies, while Clearbit is more commonly used on business, Internet services, and software and hardware sites.
Blogs/Wiki
Business
Marketing/Merchandising
Internet Services
Recreation/Hobbies
Software/Hardware
Education/Reference
Restaurants
Real Estate
Sports

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,026
#1,027
View more ➝
Name
Rank
#13,488
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.