🆚 Criteo vs. Publift

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Criteo is a French performance advertising platform focused on commerce media and retargeting.

Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.

Publift is a premium ad network and ad ops partner built for established digital publishers who sell ad inventory programmatically.

It sets eligibility at more than 500,000 monthly page views or over $2,000 in monthly ad revenue, and provides header bidding optimization, ad block recovery tools, and custom ad formats.

Headquarters

Paris, France
Dublin, Ireland

Website

Pricing

Revenue share80%

Categories

Advertising › Rank #9
Advertising › Rank #96

Popularity

Determined by the number of sites using each technology.

Criteo advertising technology is 27 times more popular than Publift.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Criteo is more popular in the United States, France, and Korea, while Publift is more popular in Egypt.
United States
France
Korea
Germany
Japan
United Kingdom
Italy
Turkey
Spain
Poland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Criteo is more popular than Publift in all market segments.
Online Shopping
Blogs/Wiki
General News
Fashion/Beauty
Marketing/Merchandising
Business
Entertainment
Travel
Sports
Recreation/Hobbies

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
#507
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See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.