🆚 Criteo vs. PubMatic
- 📈 Criteo is four times more popular than PubMatic.
- 🌍 Criteo is more popular in all countries.
Statistics based on 3.3M+ analyzed websites. About this data
CriteoType
Advertising technology
Advertising technology
About
Criteo is a French performance advertising platform focused on commerce media and retargeting.
Its AI-driven technology offers dynamic creative optimization (DCO+) to personalize ads in real time, predictive bidding based on shopper intent, a self-service ad platform for full-funnel campaign management, and a supply-side platform called Commerce Grid.
PubMatic is a supply-side programmatic advertising platform.
Headquarters
Paris, France
Redwood City, California, United States
Categories
Advertising › Rank #9
Advertising › Rank #27
Popularity
Determined by the number of sites using each technology.
Criteo advertising technology is 4 times more popular than PubMatic.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Criteo is more popular than PubMatic in all countries.
United States
France
Germany
Korea
Turkey
United Kingdom
Japan
Italy
Spain
Poland
Awards
- 🥉 Third most popular in Korea in the Advertising category.
- ⭐ 4th most popular in Turkey in the Advertising category.
- ⭐ 6th most popular in Italy in the Advertising category.
- ⭐ 7th most popular in France in the Advertising category.
- ⭐ 7th most popular in Spain in the Advertising category.
- 🔥 12nd most popular in Turkey in the Advertising category.
- 🔥 17th most popular in India in the Advertising category.
- 🔥 18th most popular in Indonesia in the Advertising category.
- 🔥 18th most popular in the Czech Republic in the Advertising category.
- 🔥 20th most popular in Sweden in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Criteo is more popular than PubMatic in all market segments.
Online Shopping
Blogs/Wiki
General News
Fashion/Beauty
Marketing/Merchandising
Business
Entertainment
Travel
Sports
Real Estate
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Magnite
OpenX
Nexxen
TripleLift🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.