🆚 Demandbase vs. OptinMonster

Compare technologies based on real-world usage data *

Type

Identity resolution software solution
Conversion optimization tool

About

Demandbase is a B2B marketing platform that combines data enrichment, account intelligence, and account-based marketing tools to help companies identify, target, and engage business accounts.

It includes a proprietary demand-side platform for programmatic advertising built specifically for B2B targeting, supports account identification and website personalization, operates a contact database with over 176 million AI-curated contacts across 195 countries, and integrates advertising, analytics, and sales activation within a single ABM workflow.

OptinMonster is a conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.

It provides a drag-and-drop campaign builder, over 700 prebuilt templates, multiple campaign types including popups, floating bars, slide-ins and fullscreen welcome gates, behavioral targeting with Exit Intent technology, page and geolocation targeting, and A/B testing.

Headquarters

San Francisco, California, United States
West Palm Beach, Florida, United States

Website

Pricing

Free version ❌
Custom
Free version ✔️3 campaigns + 500 campaign impression credits
Basic$84/year
Plus$228/year
Pro$348/year
Growth$84/year

Categories

Identity Resolution › Rank #11
Lead Generation › Rank #22
Lead Generation › Rank #1
Advertising › Rank #72
Marketing Attribution › Rank #8
Conversion Optimization › Rank #3
A/B Testing › Rank #3

Popularity

Determined by the number of sites using each technology.

The OptinMonster conversion optimization tool is 6 times more popular than Demandbase.
Total websites

Market share

Lead Generation

Popularity by country

Determined by the number of sites detected from each country.

OptinMonster is more popular in the United States, the United Kingdom, and Australia, while Demandbase is more popular in China and Korea.
United States
United Kingdom
Australia
Canada
Germany
Netherlands
France
Italy
Spain
Brazil

Awards

Popularity by domain category

Determined by the number of sites in each category.

OptinMonster is more popular among sites focused on business, marketing and merchandising, and blogs and wiki, while Demandbase is more commonly used on software and hardware sites.
Business
Marketing/Merchandising
Blogs/Wiki
Online Shopping
Internet Services
Software/Hardware
Education/Reference
Travel
Health
Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#455
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.