🆚 DoubleVerify vs. Google Ad Manager
- 📈 Google Ad Manager is much more popular than DoubleVerify.
- 🌍 Google Ad Manager is more popular in all countries.
- ⭐ DoubleVerify is particularly popular in Turkey.
DoubleVerify
Google Ad ManagerType
About
DoubleVerify is a software platform for digital advertising measurement, verification, and analytics that helps advertisers evaluate media quality, detect fraud, and assess campaign performance across web, mobile, social, and connected TV environments.
It verifies ad viewability and brand suitability, detects invalid and bot-generated traffic, analyzes ad placement context and attention metrics, provides pre-bid avoidance and post-bid measurement, and delivers campaign reporting through the DV Pinnacle analytics platform.
Google Ad Manager is an ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.
It requires a valid 
Google AdSense account, offers unified ad serving with real time bidding across multiple demand sources, and supports multiple ad exchanges and networks including Google Display Network, Ad Exchange, and other third-party options.
Headquarters
Pricing
Categories
Popularity
Determined by the number of sites using each technology.
Market share
Popularity by country
Determined by the number of sites detected from each country.
Awards
- 🥇 Most popular in Turkey in the Fraud Prevention category.
- ⭐ 5th most popular in Russia in the Fraud Prevention category.
- ⭐ 8th most popular in Germany in the Fraud Prevention category.
- ⬆️ 34th most popular in Russia in the Advertising category.
- ⬆️ 36th most popular in Turkey in the Advertising category.
- 🥈 Second most popular in Albania in the Advertising category.
- 🥉 Third most popular in Greece in the Advertising category.
- 🥉 Third most popular in the Czech Republic in the Advertising category.
- 🥉 Third most popular in Hungary in the Advertising category.
- 🥉 Third most popular in Slovakia in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Top sites
Top-ranked sites that use these technologies.
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Equativ🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,359,906 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.