🆚 Drift vs. OptinMonster

Type

Live chat software
Conversion optimization tool

About

Drift is a conversational marketing platform that combines AI-powered chatbots, live chat, and interactive landing pages.

It enables website visitors to engage in natural language conversations, book meetings, view analytics, and get instantly qualified leads automatically routed to sales tools such as Salesloft.

OptinMonster is a conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms.

It provides a drag-and-drop campaign builder, over 700 prebuilt templates, multiple campaign types including popups, floating bars, slide-ins and fullscreen welcome gates, behavioral targeting with Exit Intent technology, page and geolocation targeting, and A/B testing.

Headquarters

Atlanta, Gerogia, United States
West Palm Beach, Florida, United States

Website

Pricing

Free version ❌
$900+/user/year
Free version ✔️3 campaigns + 500 campaign impression credits
Basic$84/year
Plus$228/year
Pro$348/year
Growth$84/year

Categories

Live Chats › Rank #20
Lead Generation › Rank #13
Lead Generation › Rank #1
Conversion Optimization › Rank #3
A/B Testing › Rank #3

Popularity

Determined by the number of sites using each technology.

The OptinMonster conversion optimization tool is 4 times more popular than Drift.
Total websites

Market share

Lead Generation

Popularity by country

Determined by the number of sites detected from each country.

OptinMonster is more popular in the United States, the United Kingdom, and Australia, while Drift is more popular in Nigeria, Saudi Arabia, and Argentina.
United States
United Kingdom
Australia
Canada
Germany
France
Netherlands
India
Italy
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

OptinMonster is more popular among sites focused on business, marketing and merchandising, and blogs and wiki, while Drift is more commonly used on software and hardware sites.
Business
Marketing/Merchandising
Blogs/Wiki
Internet Services
Online Shopping
Software/Hardware
Education/Reference
Travel
Health
Non-Profit/Advocacy/NGO

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#2,020
View more ➝
Name
Rank
View more ➝

See also

🗃️ About This Data