🆚 Drip vs. Mailchimp

Type

Marketing automation platform
Email marketing platform

About

Drip is a marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach.

It offers visual workflow automation with behavior-based triggers, flexible audience segmentation and tagging, personalized email campaigns, performance analytics and A/B testing, and integrates with e-commerce platforms such as Shopify, WooCommerce, Magento and BigCommerce.

Mailchimp is a marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails.

It offers advanced audience segmentation and behavioral targeting, automated customer-journey workflows such as welcome emails, abandoned cart reminders, and post-purchase follow-ups, and API-based transactional emails with a reported delivery rate of over 99 percent.

Headquarters

Minneapolis, Minnesota, United States
Atlanta, Georgia, United States

Website

Pricing

Free version ❌Free 14-day trial
$39+/month
Email Marketing
Free version ✔️Max. emails: 1K monthly or 500 daily
Essentials (5K+ emails)$13+/month
Standard (6K+ emails)$20+/month
Premium (7.5K+ emails)$350+/month
Transactional Email
1–500K emails$20/25K emails
500K-1M emails$18/25K emails
1M-2M emails$16/25K emails
2M-3M emails$14/25K emails
3M-4M emails$12/25K emails
4M+ emails$10/25K emails
SMS Marketing (available in 12 countries, requires the Essentials plan or higher)Price per SMS varies by country

Categories

Marketing Automation › Rank #21
Marketing Automation › Rank #1
Email Marketing › Rank #26
Email Marketing › Rank #1
Personalization › Rank #13

Popularity

Determined by the number of sites using each technology.

The Mailchimp email marketing platform is 93 times more popular than Drip.
Total websites

Market share

Marketing Automation
Email Marketing

Popularity by country

Determined by the number of sites detected from each country.

Mailchimp is more popular than Drip in all countries.
United States
United Kingdom
Australia
Netherlands
Canada
Italy
Spain
Germany
France
Switzerland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Mailchimp is more popular than Drip in all market segments.
Online Shopping
Business
Marketing/Merchandising
Blogs/Wiki
Education/Reference
Entertainment
Non-Profit/Advocacy/NGO
Travel
Internet Services
Sports

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#7,528
#15,212
#18,790
#20,332
View more ➝
Name
Rank
#199
#1,019
View more ➝

See also

🗃️ About This Data