🆚 Emarsys vs. SAP Customer Data Platform

Compare technologies based on real-world usage data *

Type

Customer data platform
Customer data platform

About

SAP Emarsys is a cloud-based, omnichannel marketing platform that delivers automated and personalized customer experiences.

The SAP Customer Data Platform (formerly Gigya) is a real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources.

Headquarters

Walldorf, Baden-Württemberg, Germany
Walldorf, Baden-Württemberg, Germany

Website

Pricing

Free version ❌
$18,000/year
Free version ❌
$140,000+/year

Categories

CDP › Rank #14
CDP › Rank #16
Personalization › Rank #18
Loyalty Management › Rank #6

Popularity

Determined by the number of sites using each technology.

The Emarsys CDP is as popular as SAP Customer Data Platform.
Total websites

Market share

CDP

Popularity by country

Determined by the number of sites detected from each country.

Emarsys is more popular in Germany, France, and Australia, while SAP Customer Data Platform is more popular in the United Kingdom, the United States, and Spain.
Germany
United Kingdom
United States
Spain
Italy
Switzerland
France
Australia
Belgium
Austria

Awards

Popularity by domain category

Determined by the number of sites in each category.

Emarsys is more popular among sites focused on online shopping, fashion and beauty, and sports, while SAP Customer Data Platform is more commonly used on business, marketing and merchandising, and general news sites.
Online Shopping
Business
Fashion/Beauty
Marketing/Merchandising
General News
Motor Vehicles
Health
Sports
Entertainment
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,240
#1,434
#2,031
View more ➝
Name
Rank
#455
#1,167
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.