🆚 Insider vs. SAP Customer Data Platform
- 📈 SAP Customer Data Platform is slightly more popular than Insider.
- 🌎 SAP Customer Data Platform is more popular in the United Kingdom, the United States, and Spain.
- 🌎 Insider is more popular in Turkey, Brazil, and Australia.
Statistics based on 3.3M+ analyzed websites. About this data
SAP Customer Data PlatformType
Customer data platform
Customer data platform
About
Insider is a platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel.
The SAP Customer Data Platform (formerly Gigya) is a real-time data management solution that enables organizations to consolidate, enrich, and activate customer data from various sources.
Headquarters
Istanbul, Turkey
Walldorf, Baden-Württemberg, Germany
Pricing
Free version ❌
$57,600+/year
Free version ❌
$140,000+/year
Categories
Popularity
Determined by the number of sites using each technology.
The SAP Customer Data Platform CDP is 1.2 times more popular than Insider.
Total websites
Market share
CDP
Popularity by country
Determined by the number of sites detected from each country.
SAP Customer Data Platform is more popular in the United Kingdom, the United States, and Spain, while Insider is more popular in Turkey, Brazil, and Australia.
Turkey
United Kingdom
United States
Brazil
Spain
Germany
Australia
Indonesia
Italy
Switzerland
Awards
- 🥇 Most popular in Turkey in the Personalization category.
- 🥇 Most popular in Turkey in the CDP category.
- 🥈 Second most popular in Indonesia in the CDP category.
- 🥈 Second most popular in Vietnam in the Personalization category.
- 🥈 Second most popular in Vietnam in the CDP category.
- ⭐ 7th most popular in Switzerland in the CDP category.
- ⭐ 8th most popular in Spain in the CDP category.
- ⭐ 8th most popular in Italy in the CDP category.
- ⭐ 8th most popular in Belgium in the CDP category.
- ⭐ 9th most popular in the United Kingdom in the CDP category.
Popularity by domain category
Determined by the number of sites in each category.
SAP Customer Data Platform is more popular among sites focused on business, marketing and merchandising, and general news, while Insider is more commonly used on online shopping, fashion and beauty, and finance and banking sites.
Online Shopping
Business
Marketing/Merchandising
General News
Fashion/Beauty
Motor Vehicles
Health
Entertainment
Finance/Banking
Sports
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Adobe Experience Platform
Salesforce Marketing Cloud
Commanders Act🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.