Insider
Insider is a platform that enables marketers to connect customer data, predict intent and enable delivery of personalized experiences across any channel.
According to our data, Insider ranks 17th among the customer data platforms we track.
It has 0.7% of the CDP market share and is detected on 0.02% of all websites.
- 🏠 Website
💸 Pricing
Insider is a commercial product priced starting at $4,800 per month (paid annually).
📊 Rankings and Market Share
- CDP
- Rank: 17
- Market share: 0.7%
- Personalization
- Rank: 23
- Market share: 1.1%
🏆 Insider Awards
- 🥇 Most popular in Turkey in the Personalization category.
- 🥇 Most popular in Turkey in the CDP category.
- 🥇 Most popular in Indonesia in the Personalization category.
- 🥈 Second most popular in Indonesia in the CDP category.
- ⭐ 4th most popular in Brazil in the CDP category.
- ⭐ 5th most popular in Brazil in the Personalization category.
- ⭐ 9th most popular in Australia in the CDP category.
- 🔥 15th most popular in Australia in the Personalization category.
⚡ Sites Using Insider
We have data on 829 websites that use the Insider CDP. Here is a list of some of the top ranked ones.
The highest rated site using Insider is kompas.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | #1,024 | Malay | ||
| 2 | #2,158 | Turkey | Turkish | |
| 3 | #2,322 | Indonesia | Malay | |
| 4 | #2,431 | Australia | English | |
| 5 | #2,725 | Brazil | Brazilian Portuguese | |
| 6 | #3,184 | Colombia | Spanish | |
| 7 | #3,361 | Malay | ||
| 8 | #3,657 | Turkey | Turkish | |
| 9 | #3,829 | Brazil | Brazilian Portuguese | |
| 10 | #3,935 | Indonesia | Indonesian | |
| 11 | #3,959 | English | ||
| 12 | #4,035 | Greece | Greek | |
| 13 | #4,371 | Poland | Polish | |
| 14 | #4,478 | Brazil | Brazilian Portuguese | |
| 15 | #4,540 | Turkey | Turkish | |
| 16 | #4,833 | Brazil | Brazilian Portuguese | |
| 17 | #5,352 | United Kingdom | English | |
| 18 | #5,779 | Australia | English | |
| 19 | #5,965 | Netherlands | Dutch | |
| 20 | #6,499 | Mexico | Mexican Spanish |
📈 Usage Statistics
Most of the sites that use Insider:
- are located in Turkey
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Insider are from Turkey, Brazil, and Indonesia.
- Turkey 16.9%
- Brazil 13.2%
- Indonesia 9.9%
- Australia 7.6%
- United States 5.6%
- Malaysia 3.3%
- Mexico 3.2%
- Vietnam 3.2%
- Netherlands 2.9%
- Other 34.2%
Most Insider users speak English, Turkish, or Portuguese.
- English 30.6%
- Turkish 16.5%
- Portuguese 13%
- Spanish 9.8%
- Indonesian 8.8%
- Vietnamese 3%
- Chinese 2.7%
- Dutch 2.5%
- German 1.9%
- Other 11.2%
The Insider CDP is especially popular on .com, .com.br, and .com.tr top-level domains.
- .com 35.6%
- .com.br 11%
- .com.tr 10.3%
- .com.au 6.5%
- .com.my 2.1%
- .cl 2.1%
- .org 1.6%
- .co.uk 1.6%
- .es 1.3%
- Other 27.9%
The primary market segments for websites utilizing Insider include online shopping, fashion and beauty, and marketing and merchandising.
- Online Shopping 30.6%
- Fashion/Beauty 11.8%
- Marketing/Merchandising 11.3%
- Business 7.5%
- Finance/Banking 6.8%
- Internet Services 5.5%
- Travel 3.8%
- Sports 3%
- Entertainment 2.3%
- Other 17.4%
🕵️ Similar Technologies
These are some of the best Insider alternatives.
Salesforce Marketing Cloud🆚 Compare Alternatives
Compare Insider to…
- 🕵️ Similar CDPs
- ⭐ Market leaders
- 💡 More alternatives
- 🔎 All options
Klaviyo
VWO
Snowplow
Commanders Act💬 Frequently Asked Questions
Where is Insider's headquarters?
Insider is located in Istanbul, Turkey.
Can I use Insider for free?
No, Insider is a paid solution.
How much does Insider cost?
The pricing starts at $4,800 per month (paid annually).
Can I try Insider for free?
Insider does not offer a free trial period.
Which country uses Insider the most?
The majority of Insider users are from Turkey.
Who uses Insider?
According to our data, Insider is used on hundreds of sites, including such established ones as kompas.com,
cnnturk.com, and
klikbca.com.
How does Insider stack up against its competitors?
Insider is a moderately popular CDP, ranking ahead of 54 other customer data platforms we track.
What are the alternatives to Insider?
Alternatives and possible competitors to Insider may include 
Adobe Experience Platform, 
Bloomreach, and 
Emarsys.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,603,958 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.