🆚 Epsilon vs. Informatica

Type

Identity resolution software
Customer data platform

About

Epsilon is an enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels.

It is built around the PeopleCloud platform for customer data management, audience targeting, messaging, loyalty and media activation, and the COREid identity resolution system that links consumer data across devices and channels using deterministic and probabilistic matching, covering more than 200 million profiles.

Informatica is a cloud-based data management platform that uses AI to help businesses process and analyze data from different sources.

Headquarters

Irving, Texas, United States
Redwood City, California, United States

Website

Pricing

Free version ❌
Custom
CDP Identity Essentials$10,000/month
Epsilon PeopleCloud Loyalty$30,000+/year
Consumer Data Insights Premium$60,000/year
Free version ❌
Custom

Categories

Identity Resolution › Rank #8
Identity Resolution › Rank #34
CDP › Rank #10
CDP › Rank #69
Advertising › Rank #60
Marketing Attribution › Rank #7
Marketing Automation › Rank #19

Popularity

Determined by the number of sites using each technology.

The Epsilon identity resolution software is 311 times more popular than Informatica.
Total websites

Market share

Identity Resolution
CDP

Popularity by country

Determined by the number of sites detected from each country.

Epsilon is more popular than Informatica in all countries.
United States
Germany
United Kingdom
Czech Republic
Singapore
Canada
France
Australia
Spain
Japan

Awards

Popularity by domain category

Determined by the number of sites in each category.

Epsilon is more popular than Informatica in all market segments.
Entertainment
General News
Business
Online Shopping
Marketing/Merchandising
Health
Travel
Fashion/Beauty
Internet Radio/TV
Blogs/Wiki

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#1,333
View more ➝
Name
Rank
#13,707
#88,270

See also

🗃️ About This Data