🆚 Informatica vs. Listrak
- 📈 Listrak is much more popular than Informatica.
- 🌍 Listrak is more popular in all countries.
Statistics based on 4M+ analyzed websites. About this data
ListrakType
Customer data platform
Marketing automation platform
About
Informatica is a cloud-based data management platform that uses AI to help businesses process and analyze data from different sources.
Listrak is a cross-channel marketing automation platform designed for retail and e-commerce brands.
It enables personalized messaging across email, SMS/MMS, RCS, push notifications, web, and in-store channels, supported by a real-time data platform that resolves customer identity without relying on third-party data.
Headquarters
Redwood City, California, United States
Lititz, Pennsylvania, United States
Pricing
Free version ❌
Custom
Free version ❌
$30,000+/year
Categories
CDP › Rank #69
CDP › Rank #22
Identity Resolution › Rank #28
Identity Resolution › Rank #14
Marketing Automation › Rank #38
Email Marketing › Rank #38
Popularity
Determined by the number of sites using each technology.
The Listrak marketing automation platform is 155 times more popular than Informatica.
Total websites
Market share
CDP
Identity Resolution
Popularity by country
Determined by the number of sites detected from each country.
Listrak is more popular than Informatica in all countries.
United States
United Kingdom
Canada
Switzerland
France
Germany
Poland
Australia
China
Ireland
Awards
- 🔥 11st most popular in the United States in the CDP category.
- 🔥 12nd most popular in the United States in the Identity Resolution category.
- ⬆️ 25th most popular in the United States in the Marketing Automation category.
- ⬆️ 28th most popular in the United States in the Email Marketing category.
Popularity by domain category
Determined by the number of sites in each category.
Listrak is more popular than Informatica in all market segments.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Weapons
Health
Sports
Entertainment
Real Estate
Education/Reference
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 4,001,723 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.