🆚 Fullstory vs. Hotjar

Compare technologies based on real-world usage data *

Type

Web analytics tool
Web analytics tool

About

FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.

It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.

Hotjar is a web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

It offers click, scroll, move, and tap heatmaps, session recordings of real user journeys, on-site surveys and feedback widgets, conversion funnel and trend tracking, dashboards to aggregate metrics, and filters and segmentation to examine behavior by device or attributes.

Headquarters

Atlanta, Georgia, United States
St. Julian's, Malta

Website

Pricing

Free version ✔️30,000 sessions + 5,000 server-side events per month, Fullstory owns anonymized data rights
Paid plans$14,000+/year
Free version ✔️20K sessions, 5K session replays per month
Growth
(7K+ sessions)
$49+/month
Pro
(1M+ sessions)
Custom

Categories

Analytics › Rank #57
Analytics › Rank #7
Conversion Optimization › Rank #21
Feedback › Rank #2

Popularity

Determined by the number of sites using each technology.

The Hotjar web analytics tool is 28 times more popular than Fullstory.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Hotjar is more popular than Fullstory in all countries.
United States
United Kingdom
Netherlands
Australia
Germany
Brazil
France
Poland
Canada
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

Hotjar is more popular than Fullstory in all market segments.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Education/Reference
Travel
Fashion/Beauty
Health
Finance/Banking
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#544
#1,086
#1,383
View more ➝
Name
Rank
View more ➝

See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.