🆚 Fullstory vs. Medallia

Compare technologies based on real-world usage data *

📈 Fullstory is twice as popular as Medallia.
🌎 Fullstory is more popular in the United States, the United Kingdom, and Australia.
🌍 Medallia is more popular in Spain, Italy, and New Zealand.

Fullstory

Medallia

Type

Web analytics tool

About

FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.

It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.

Medallia is a customer experience management platform that helps companies listen, understand, and take action on employee feedback.

Headquarters

Atlanta, Georgia, United States

San Francisco, California, United States

Website

fullstory.com #61,659

medallia.com #1,741

Pricing

Free version ✔️30,000 sessions + 5,000 server-side events per month, Fullstory owns anonymized data rights

Paid plans$14,000+/year

Free version ❌

Medallia Professional Edition Platform$20,000+/year

Medallia Digital Web$30,900+/year

Medallia Experience Cloud$168,000+/year

Popularity

Determined by the number of sites using each technology.

The Fullstory web analytics tool is 2.1 times more popular than Medallia.

Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Fullstory is more popular in the United States, the United Kingdom, and Australia, while Medallia is more popular in Spain, Italy, and New Zealand.

United States

United Kingdom

Australia

Germany

Canada

Spain

France

Brazil

Netherlands

Italy

Awards

🔥 14th most popular in the United States in the Conversion Optimization category.
🔥 17th most popular in Australia in the Conversion Optimization category.
⬆️ 21st most popular in Germany in the Conversion Optimization category.
⬆️ 21st most popular in Brazil in the Conversion Optimization category.
⬆️ 28th most popular in Australia in the Analytics category.

🔥 18th most popular in Spain in the Feedback category.
⬆️ 21st most popular in Germany in the Feedback category.
⬆️ 26th most popular in the United States in the Feedback category.
⬆️ 26th most popular in the United Kingdom in the Feedback category.
⬆️ 41st most popular in Spain in the Analytics category.

Popularity by domain category

Determined by the number of sites in each category.

Fullstory is more popular among sites focused on business, marketing and merchandising, and online shopping, while Medallia is more commonly used on finance and banking, health, and motor vehicles sites.

Business

Marketing/Merchandising

Online Shopping

Finance/Banking

Health

Travel

Internet Services

Fashion/Beauty

Education/Reference

Software/Hardware