🆚 Fullstory vs. Pendo

Compare technologies based on real-world usage data *
Fullstory
Pendo

Type

Web analytics tool
Digital adoption platform

About

FullStory is a behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps.

It provides click and scroll heatmaps, conversion funnels, and user journey analysis, automatically captures every user interaction without manual tagging, supports custom events applied retroactively across historical data, and includes alerts for key metric changes.

Pendo is a product experience and digital adoption platform that collects data, analyzes user behavior, delivers in-app guidance, and gathers feedback.

Headquarters

Atlanta, Georgia, United States
Raleigh, North Carolina, United States

Website

fullstory.com #61,659
pendo.io #89,122

Pricing

Free version ✔️30,000 sessions + 5,000 server-side events per month, Fullstory owns anonymized data rights
Paid plans$14,000+/year
Free version ✔️Business email address required, 500 monthly active users limit
$8,000+/year

Categories

Analytics › Rank #57
Analytics › Rank #77
Conversion Optimization › Rank #21
Digital Adoption › Rank #3
Feedback › Rank #25

Popularity

Determined by the number of sites using each technology.

The Fullstory web analytics tool is 2 times more popular than Pendo.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Fullstory is more popular than Pendo in all countries.
United States
United Kingdom
Australia
Germany
Canada
France
Netherlands
Spain
Brazil
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Fullstory is more popular among sites focused on business, marketing and merchandising, and online shopping, while Pendo is more commonly used on education and reference, public information, and job search sites.
Business
Marketing/Merchandising
Online Shopping
Travel
Education/Reference
Finance/Banking
Internet Services
Health
Software/Hardware
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#13
#162
#544
#1,086
#1,383
View more ➝
Name
Rank
#23
#1,626
#1,939
#2,301
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.