🆚 Google Ad Manager vs. Mediavine

Type

Advertising technology
Advertising technology

About

Google Ad Manager is an ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.

It requires a valid Google AdSense account, offers unified ad serving with real time bidding across multiple demand sources, and supports multiple ad exchanges and networks including Google Display Network, Ad Exchange, and other third-party options.

Mediavine is a premium ad management network for established publishers that monetizes website traffic through display advertising, typically requiring at least 50,000 monthly sessions for entry.

It manages the full ad stack with header bidding and direct advertiser demand, offers proprietary technologies such as an optimized ad experience and universal video player, uses lazy-loaded ad scripts to improve performance and viewability, and enforces strict quality criteria including original content and compliance with Google AdSense policies.

Headquarters

Mountain View, California, United States
New York, United States

Website

Pricing

Revenue share75%

Categories

Advertising › Rank #7
Advertising › Rank #19

Popularity

Determined by the number of sites using each technology.

Google Ad Manager advertising technology is 6 times more popular than Mediavine.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Google Ad Manager is more popular in the United States, the United Kingdom, and Japan, while Mediavine is more popular in Namibia and New Caledonia.
United States
United Kingdom
Japan
Germany
France
Spain
Canada
Brazil
Italy
Australia

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google Ad Manager is more popular than Mediavine in all market segments.
General News
Blogs/Wiki
Entertainment
Sports
Business
Marketing/Merchandising
Education/Reference
Travel
Online Shopping
Recreation/Hobbies

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
nesine.com
#662
#2,031
#2,417
#2,596
#2,831
View more ➝

See also

🗃️ About This Data