🆚 Google Ad Manager vs. Outbrain

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

Google Ad Manager is an ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.

It requires a valid Google AdSense account, offers unified ad serving with real time bidding across multiple demand sources, and supports multiple ad exchanges and networks including Google Display Network, Ad Exchange, and other third-party options.

Outbrain is a content discovery and native advertising platform that helps advertisers promote sponsored content and recommendations on publisher sites.

It uses AI-driven targeting to deliver native ads and personalized content recommendations, supports multiple ad formats including native, carousel, video and app install ads, offers audience segmentation and real-time optimization, and serves billions of impressions monthly across more than 55 countries.

Headquarters

Mountain View, California, United States
New York, United States

Website

Pricing

Revenue share70%

Categories

Advertising › Rank #7
Advertising › Rank #22

Popularity

Determined by the number of sites using each technology.

Google Ad Manager advertising technology is 7 times more popular than Outbrain.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Google Ad Manager is more popular in the United States, the United Kingdom, and Japan, while Outbrain is more popular in Israel, Seychelles, and Barbados.
United States
United Kingdom
Japan
Germany
France
Italy
Spain
Brazil
Canada
Australia

Awards

Popularity by domain category

Determined by the number of sites in each category.

Google Ad Manager is more popular among sites focused on general news, entertainment, and blogs and wiki, while Outbrain is more commonly used on online shopping sites.
General News
Entertainment
Blogs/Wiki
Sports
Business
Marketing/Merchandising
Online Shopping
Education/Reference
Health
Public Information

Top sites

Top-ranked sites that use these technologies.

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Rank
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See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.