🆚 Google Ad Manager vs. Raptive

Google Ad Manager is an ad management and ad exchange platform for large publishers who have significant direct sales, that enables them to serve and sell advertising inventory across websites and mobile apps.

It requires a valid Google AdSense account, offers unified ad serving with real time bidding across multiple demand sources, and supports multiple ad exchanges and networks including Google Display Network, Ad Exchange, and other third-party options.

Raptive is a premium ad management network that helps content publishers monetize their websites through optimized ad placements.

It provides custom ad layouts, multiple ad formats including display and video, and works with publishers that have quality content, a minimum of 25,000 monthly pageviews, and significant traffic from key English-speaking markets.

Popularity

Determined by the number of sites using each technology.

• 🥈 Second most popular in Albania in the Advertising category.
• 🥉 Third most popular in Poland in the Advertising category.
• 🥉 Third most popular in Greece in the Advertising category.
• 🥉 Third most popular in the Czech Republic in the Advertising category.
• 🥉 Third most popular in Hungary in the Advertising category.

• ⬆️ 23rd most popular in Canada in the Advertising category.
• ⬆️ 25th most popular in the United States in the Advertising category.

Top sites

Top-ranked sites that use these technologies.

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• Google Ad Manager technology profile
• Google company profile

• Raptive technology profile