🆚 Google Ads vs. Microsoft Advertising

📈 Google Ads is five times more popular than Microsoft Advertising.
🌎 Google Ads is more popular in the United States, the United Kingdom, and Germany.
🌍 Microsoft Advertising is more popular in Burkina Faso and Vanuatu.

Statistics based on 3.3M+ analyzed websites. About this data

Google Ads

Microsoft Advertising

Type

Advertising technology

About

Google Ads is a pay-per-click advertising platform owned by Google that allows businesses to display ads across Google Search, YouTube, Maps, and a large network of third-party partner sites including ones monetizing through Google AdSense.

It supports keyword-based search campaigns, audience and demographic targeting, automated bidding, responsive display and video formats, and conversion tracking.

Microsoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.

It supports keyword-based search campaigns, native and display ads, LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the Universal Event Tracking tag.

Headquarters

Mountain View, California, United States

Redmond, Washington, United States

Website

ads.google.com

about.ads.microsoft.com

Popularity

Determined by the number of sites using each technology.

Google Ads advertising technology is 5 times more popular than Microsoft Advertising.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Google Ads is more popular in the United States, the United Kingdom, and Germany, while Microsoft Advertising is more popular in Burkina Faso and Vanuatu.

United States

United Kingdom

Germany

Japan

India

Australia

France

Brazil

Spain

Poland

Awards

🥇 Most popular in the United States in the Advertising category.
🥇 Most popular in the United Kingdom in the Advertising category.
🥇 Most popular in Germany in the Ad Tracking category.
🥇 Most popular in Japan in the Ad Tracking category.
🥇 Most popular in Australia in the Advertising category.

🥉 Third most popular in the United States in the Advertising category.
🥉 Third most popular in China in the Advertising category.
⭐ 4th most popular in the United Kingdom in the Advertising category.
⭐ 4th most popular in Germany in the Advertising category.
⭐ 4th most popular in the Netherlands in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

Google Ads is more popular among sites focused on online shopping, business, and marketing and merchandising, while Microsoft Advertising is more commonly used on real estate, sports, and public information sites.

Online Shopping

Business

Marketing/Merchandising

Internet Services

Fashion/Beauty

Education/Reference

Travel

Health

Software/Hardware

Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#12