🆚 Google Floodlight vs. LinkedIn Insight Tag

Compare technologies based on real-world usage data *

Type

Ad tracking tool
Ad tracking tool

About

Google Floodlight is a conversion tracking system for Google Marketing Platform.

It allows to track user activity on a website after they have viewed or clicked an ad, helping marketers measure campaign performance and optimize their strategies.

The LinkedIn Insight Tag is a website tracking pixel that enables advertisers to measure conversions, retarget site visitors, and analyze audiences connected to LinkedIn ad campaigns.

It is a JavaScript snippet installed on webpages that tracks page views and defined conversion events, supports website retargeting and matched audiences, and feeds campaign optimization and performance reporting within LinkedIn Ads.

Headquarters

Mountain View, California, United States
Mountain View, California, United States

Website

Categories

Ad Tracking › Rank #12
Ad Tracking › Rank #4

Popularity

Determined by the number of sites using each technology.

The LinkedIn Insight Tag ad tracking tool is 18 times more popular than Google Floodlight.
Total websites

Market share

Ad Tracking

Popularity by country

Determined by the number of sites detected from each country.

LinkedIn Insight Tag is more popular in the United States, the United Kingdom, and Germany, while Google Floodlight is more popular in the Maldives and Uzbekistan.
United States
United Kingdom
Germany
Australia
Netherlands
France
India
Canada
Italy
Spain

Awards

Popularity by domain category

Determined by the number of sites in each category.

LinkedIn Insight Tag is more popular than Google Floodlight in all market segments.
Business
Internet Services
Marketing/Merchandising
Software/Hardware
Education/Reference
Finance/Banking
Online Shopping
Health
Non-Profit/Advocacy/NGO
Real Estate

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#566
#1,189
toomics.com
#2,897
View more ➝
Name
Rank
View more ➝

See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.