🆚 GumGum vs. Magnite
- 📈 Magnite is much more popular than GumGum.
- 🌍 Magnite is more popular in all countries.
- ⭐ GumGum is particularly popular in Turkey.
Statistics based on 3.3M+ analyzed websites. About this data
MagniteType
Advertising technology
Advertising technology
About
GumGum is a contextual-first global digital advertising platform that captures people's attention without using personal data.
Magnite is an omnichannel supply-side and CTV/video advertising platform formed in 2020 through the merger of Rubicon Project and Telaria.
It combines Rubicon's programmatic exchange capability with Telaria's connected-TV expertise to enable publishers to monetize across CTV, display, video, mobile, and audio formats.
Headquarters
Santa Monica, California, United States
New York, United States
Categories
Advertising › Rank #89
Advertising › Rank #21
Popularity
Determined by the number of sites using each technology.
Magnite advertising technology is 8 times more popular than GumGum.
Total websites
Market share
Advertising
Popularity by country
Determined by the number of sites detected from each country.
Magnite is more popular than GumGum in all countries.
United States
Turkey
United Kingdom
Germany
France
Canada
Italy
Japan
Sweden
Spain
Awards
- ⬆️ 25th most popular in Turkey in the Advertising category.
- ⬆️ 65th most popular in the United Kingdom in the Advertising category.
- ⬆️ 84th most popular in the United States in the Advertising category.
- ⭐ 10th most popular in Sweden in the Advertising category.
- 🔥 12nd most popular in Canada in the Advertising category.
- 🔥 13rd most popular in Turkey in the Advertising category.
- 🔥 15th most popular in the Czech Republic in the Advertising category.
- 🔥 16th most popular in the United Kingdom in the Advertising category.
Popularity by domain category
Determined by the number of sites in each category.
Magnite is more popular than GumGum in all market segments.
General News
Online Shopping
Blogs/Wiki
Sports
Entertainment
Business
Marketing/Merchandising
Fashion/Beauty
Travel
Finance/Banking
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
Google Ad Manager
Criteo
OpenX
InMobi
Nexxen🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.