🆚 Hotjar vs. HubSpot Analytics

Compare technologies based on real-world usage data *

Type

Web analytics tool
Web analytics tool

About

Hotjar is a web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

It offers click, scroll, move, and tap heatmaps, session recordings of real user journeys, on-site surveys and feedback widgets, conversion funnel and trend tracking, dashboards to aggregate metrics, and filters and segmentation to examine behavior by device or attributes.

Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.

Headquarters

St. Julian's, Malta
Cambridge, Massachusetts, United States

Website

Pricing

Free version ✔️20K sessions, 5K session replays per month
Growth
(7K+ sessions)
$49+/month
Pro
(1M+ sessions)
Custom
Free version ✔️
Marketing Hub
Starter
(1K contacts)
$20/seat/month
Professional
(3 seats, 2K contacts)
$890/month
Enterprise
(5 seats, 10K contacts)
$3,600/month

Categories

Analytics › Rank #7
Analytics › Rank #9
Feedback › Rank #2

Popularity

Determined by the number of sites using each technology.

The Hotjar web analytics tool is 1.2 times more popular than HubSpot Analytics.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Hotjar is more popular in the United Kingdom, Australia, and Germany, while HubSpot Analytics is more popular in the United States, Japan, and Finland.
United States
United Kingdom
Australia
Germany
Netherlands
France
Canada
Brazil
Spain
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Hotjar is more popular among sites focused on marketing and merchandising, online shopping, and education and reference, while HubSpot Analytics is more commonly used on business, Internet services, and software and hardware sites.
Business
Marketing/Merchandising
Online Shopping
Internet Services
Education/Reference
Software/Hardware
Health
Finance/Banking
Travel
Fashion/Beauty

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.