🆚 Hotjar vs. Microsoft Clarity

Compare technologies based on real-world usage data *

Type

Web analytics tool
Web analytics tool

About

Hotjar is a web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback.

It offers click, scroll, move, and tap heatmaps, session recordings of real user journeys, on-site surveys and feedback widgets, conversion funnel and trend tracking, dashboards to aggregate metrics, and filters and segmentation to examine behavior by device or attributes.

Clarity is a free user behavior analytics tool from Microsoft that helps site owners understand how visitors interact with their websites.

It provides heatmaps for clicks and scrolls, unlimited session recordings with frustration metrics such as rage and dead clicks, an insights dashboard with filters by device and referrer, AI-driven summaries of recordings and heatmap trends, and native integration with Google Analytics.

Headquarters

St. Julian's, Malta
Redmond, Washington, United States

Website

Pricing

Free version ✔️20K sessions, 5K session replays per month
Growth
(7K+ sessions)
$49+/month
Pro
(1M+ sessions)
Custom
Free ✔️

Categories

Analytics › Rank #7
Analytics › Rank #6
Feedback › Rank #2

Popularity

Determined by the number of sites using each technology.

The Microsoft Clarity web analytics tool is as popular as Hotjar.
Total websites

Market share

Analytics

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Clarity is more popular in the United States, India, and Brazil, while Hotjar is more popular in the United Kingdom, Australia, and the Netherlands.
United States
United Kingdom
Australia
India
Netherlands
Germany
Brazil
Japan
France
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

Microsoft Clarity is more popular among sites focused on online shopping, Internet services, and fashion and beauty, while Hotjar is more commonly used on business, marketing and merchandising, and education and reference sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Education/Reference
Fashion/Beauty
Travel
Health
Software/Hardware
Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Name
Rank
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See also

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When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
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