🆚 HTL BID vs. PubMatic

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

HTL BID is a software as a service (SaaS) platform for publishers that simplifies advertising technology management and provides a comprehensive user interface to control, manage, and optimize with the push of a button, without the need for on-page code updates.

PubMatic is a supply-side programmatic advertising platform.

Headquarters

Dover, Delaware, United States
Redwood City, California, United States

Website

Pricing

Free version ❌
Custom

Categories

Advertising › Rank #59
Advertising › Rank #25

Popularity

Determined by the number of sites using each technology.

PubMatic advertising technology is 3 times more popular than HTL BID.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

PubMatic is more popular in the United States, Turkey, and the United Kingdom, while HTL BID is more popular in Belize.
United States
Turkey
United Kingdom
Germany
France
Italy
Spain
India
Poland
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

PubMatic is more popular among sites focused on general news, online shopping, and blogs and wiki, while HTL BID is more commonly used on sports and education and reference sites.
Sports
General News
Online Shopping
Blogs/Wiki
Entertainment
Business
Marketing/Merchandising
Fashion/Beauty
Education/Reference
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#2,399
View more ➝
Name
Rank
#131
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.