🆚 ID5 vs. Lotame
- 📈 Lotame is slightly more popular than ID5.
- 🌎 Lotame is more popular in the United States, the United Kingdom, and Canada.
- 🌍 ID5 is more popular in Turkey, Germany, and France.
Statistics based on 3.3M+ analyzed websites. About this data
ID5
LotameType
Identity resolution software
Data management platform
About
ID5 is an omnichannel identity platform powering addressable advertising for brands and publishers.
Lotame is an end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.
Headquarters
London, United Kingdom
Columbia, Maryland, United States
Pricing
Free version ❌
Custom
Free version ❌
Custom
Categories
Popularity
Determined by the number of sites using each technology.
The Lotame DMP is 1.4 times more popular than ID5.
Total websites
Market share
Identity Resolution
Popularity by country
Determined by the number of sites detected from each country.
Lotame is more popular in the United States, the United Kingdom, and Canada, while ID5 is more popular in Turkey, Germany, and France.
United States
Turkey
United Kingdom
Germany
France
Italy
Canada
Netherlands
Indonesia
Poland
Awards
- 🥇 Most popular in Turkey in the Identity Resolution category.
- 🥈 Second most popular in Spain in the Identity Resolution category.
- 🥈 Second most popular in the Czech Republic in the Identity Resolution category.
- 🥉 Third most popular in France in the Identity Resolution category.
- 🥉 Third most popular in Italy in the Identity Resolution category.
- 🥇 Most popular in Indonesia in the Identity Resolution category.
- 🥇 Most popular in Indonesia in the DMP category.
- 🥇 Most popular in Greece in the Identity Resolution category.
- 🥈 Second most popular in the United States in the Identity Resolution category.
- 🥈 Second most popular in Turkey in the Identity Resolution category.
Popularity by domain category
Determined by the number of sites in each category.
Lotame is more popular among sites focused on general news, business, and entertainment, while ID5 is more commonly used on online shopping, blogs and wiki, and marketing and merchandising sites.
General News
Business
Online Shopping
Blogs/Wiki
Marketing/Merchandising
Entertainment
Finance/Banking
Fashion/Beauty
Sports
Education/Reference
Top sites
Top-ranked sites that use these technologies.
Compare alternatives
Technologies with similar characteristics.
ZoomInfo WebSights
Epsilon
Demandbase
Wunderkind
Adobe Audience Manager
Permutive🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,365,683 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.