🆚 Informatica vs. Listrak

Compare technologies based on real-world usage data *

📈 Listrak is much more popular than Informatica.
🌍 Listrak is more popular in all countries.

Informatica

Listrak

Type

Customer data platform

Marketing automation platform

About

Informatica is a cloud-based data management platform that uses AI to help businesses process and analyze data from different sources.

Listrak is a cross-channel marketing automation platform designed for the retail industry.

Headquarters

Redwood City, California, United States

Lititz, Pennsylvania, United States

Website

informatica.com #50,918

listrak.com #127,154

Pricing

Free version ❌

Custom

Free version ❌

Custom

Popularity

Determined by the number of sites using each technology.

The Listrak marketing automation platform is 142 times more popular than Informatica.

Total websites

Market share

CDP

Identity Resolution

Popularity by country

Determined by the number of sites detected from each country.

Listrak is more popular than Informatica in all countries.

United States

Canada

United Kingdom

Switzerland

France

China

Germany

Poland

Ireland

Bulgaria

Awards

⭐ 10th most popular in Canada in the Identity Resolution category.
🔥 11st most popular in the United States in the Identity Resolution category.
🔥 11st most popular in the United States in the CDP category.
🔥 12nd most popular in Canada in the CDP category.
⬆️ 21st most popular in the United States in the Marketing Automation category.

Popularity by domain category

Determined by the number of sites in each category.

Listrak is more popular than Informatica in all market segments.

Online Shopping

Fashion/Beauty

Marketing/Merchandising

Business

Weapons

Sports

Health

Real Estate

Entertainment

Education/Reference

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#13,707

#88,270

#596,530

Name

Rank

#2,385

#6,149

#9,066

#11,928

#13,576

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