🆚 InMobi vs. Microsoft Advertising

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

InMobi is a mobile advertising platform that helps app developers and publishers monetize their apps by serving ads to users on mobile devices.

It offers both ad-network and supply-side platform (SSP) services, supports ad-format targeting across apps, and claims to reach over one billion unique mobile devices globally.

Microsoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.

It supports keyword-based search campaigns, native and display ads, LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the Universal Event Tracking tag.

Headquarters

Bengaluru, India
Redmond, Washington, United States

Website

Categories

Advertising › Rank #24
Advertising › Rank #6

Popularity

Determined by the number of sites using each technology.

Microsoft Advertising technology is 8 times more popular than InMobi.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Advertising is more popular in the United States, the United Kingdom, and Germany, while InMobi is more popular in Greece, Hungary, and Serbia.
United States
United Kingdom
Germany
France
Netherlands
Spain
Italy
Australia
Canada
Poland

Awards

Popularity by domain category

Determined by the number of sites in each category.

Microsoft Advertising is more popular among sites focused on online shopping, business, and marketing and merchandising, while InMobi is more commonly used on public information and portal sites sites.
Online Shopping
Business
Marketing/Merchandising
General News
Fashion/Beauty
Internet Services
Travel
Finance/Banking
Software/Hardware
Blogs/Wiki

Top sites

Top-ranked sites that use these technologies.

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Rank
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See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.