🆚 Kit vs. OneSignal

Compare technologies based on real-world usage data *

📈 OneSignal is three times more popular than Kit.
🌎 OneSignal is more popular in the United States, India, and Brazil.
🌍 Kit is more popular in Saint Helena.

Kit

OneSignal

Type

Email marketing platform

Push notification platform

About

Kit (formerly ConvertKit) is an email marketing and creator-focused platform that helps creators build and monetize their audiences.

It offers tagging and segmentation of subscribers, landing pages and opt-in forms, a visual automation builder for workflows, and tools for selling digital products, subscriptions, and paid newsletters.

OneSignal is an omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile.

It supports unified campaigns across channels, audience segmentation and dynamic personalization, automated workflows with visual "Journeys", A/B testing, real-time analytics, and integration via SDKs and APIs.

Headquarters

Boise, Idaho, United States

San Mateo, California, United States

Website

kit.com #8,101

onesignal.com #31,565

Pricing

Free version ✔️Free for newsletters with up to 10,000 subscribers, includes Kit branding

Creator1K subscribers$39/month
3K subscribers$59/month
5K subscribers$89/month
10K subscribers$139/month
25K subscribers$199/month

Creator Pro1K subscribers$79/month
3K subscribers$99/month
5K subscribers$139/month
10K subscribers$189/month
25K subscribers$279/month

Free version ✔️Unlimited mobile push, max 10,000 web push subscribers per send, 10,000 free email sends per month

Growth
(20,000 email sends included)Platform cost$19/month
Mobile Push$0.012/monthly active user
Web Push$0.004/subscriber
Email$1.50/1K sends

Popularity

Determined by the number of sites using each technology.

The OneSignal push notification platform is 3 times more popular than Kit.

Total websites

Market share

Email Marketing

Popularity by country

Determined by the number of sites detected from each country.

OneSignal is more popular in the United States, India, and Brazil, while Kit is more popular in Saint Helena.

United States

India

Brazil

Turkey

United Kingdom

Italy

Spain

France

Greece

Germany

Awards

⭐ 7th most popular in the United States in the Marketing Automation category.
⭐ 7th most popular in Canada in the Marketing Automation category.
⭐ 7th most popular in Japan in the Email Marketing category.
⭐ 9th most popular in the United States in the Email Marketing category.
⭐ 9th most popular in Canada in the Email Marketing category.

🥇 Most popular in India in the Push Notifications category.
🥇 Most popular in Turkey in the Email Marketing category.
🥇 Most popular in Turkey in the Push Notifications category.
🥇 Most popular in Brazil in the Push Notifications category.
🥇 Most popular in Greece in the Push Notifications category.

Popularity by domain category

Determined by the number of sites in each category.

OneSignal is more popular among sites focused on blogs and wiki, general news, and business, while Kit is more commonly used on recreation and hobbies, and restaurants sites.

Blogs/Wiki

General News

Business

Entertainment

Marketing/Merchandising

Sports

Online Shopping

Education/Reference

Internet Services

Recreation/Hobbies