🆚 LinkedIn Ads vs. Microsoft Advertising

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

LinkedIn Ads is an advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.

It supports precise audience targeting by company, job title, industry, and seniority, multiple ad formats including sponsored content and dynamic ads, campaign management with budget and bid controls, and conversion tracking and website visitor retargeting through the LinkedIn Insight Tag.

Microsoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.

It supports keyword-based search campaigns, native and display ads, LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the Universal Event Tracking tag.

Headquarters

Mountain View, California, United States
Redmond, Washington, United States

Website

Categories

Advertising › Rank #4
Advertising › Rank #6

Popularity

Determined by the number of sites using each technology.

LinkedIn Ads advertising technology is 1.2 times more popular than Microsoft Advertising.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

LinkedIn Ads is more popular in the United Kingdom, the Netherlands, and France, while Microsoft Advertising is more popular in the United States, Germany, and the Czech Republic.
United States
United Kingdom
Germany
Netherlands
France
Australia
Canada
Italy
Spain
India

Awards

Popularity by domain category

Determined by the number of sites in each category.

LinkedIn Ads is more popular among sites focused on business, Internet services, and software and hardware, while Microsoft Advertising is more commonly used on online shopping, marketing and merchandising, and fashion and beauty sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
Software/Hardware
Finance/Banking
Education/Reference
Fashion/Beauty
Health
Travel

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.