🆚 LinkedIn Ads vs. Taboola

Type

Advertising technology
Advertising technology

About

LinkedIn Ads is an advertising platform that allows businesses to create and run targeted campaigns to reach specific professional audiences on LinkedIn.

It supports precise audience targeting by company, job title, industry, and seniority, multiple ad formats including sponsored content and dynamic ads, campaign management with budget and bid controls, and conversion tracking and website visitor retargeting through the LinkedIn Insight Tag.

Taboola is a native advertising platform that connects publishers with a network of advertisers interested in placing sponsored content on their sites.

Headquarters

Mountain View, California, United States
New York, United States

Website

Pricing

Revenue share 50%-70%

Categories

Advertising › Rank #3
Advertising › Rank #13

Popularity

Determined by the number of sites using each technology.

LinkedIn Ads advertising technology is 5 times more popular than Taboola.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

LinkedIn Ads is more popular in the United States, the United Kingdom, and Germany, while Taboola is more popular in Turkey, Japan, and Korea.
United States
United Kingdom
Germany
Netherlands
France
Australia
Italy
India
Canada
Brazil

Awards

Popularity by domain category

Determined by the number of sites in each category.

LinkedIn Ads is more popular among sites focused on business, online shopping, and marketing and merchandising, while Taboola is more commonly used on general news, blogs and wiki, and entertainment sites.
Business
Online Shopping
Marketing/Merchandising
Internet Services
General News
Software/Hardware
Education/Reference
Finance/Banking
Health
Blogs/Wiki

Top sites

Top-ranked sites that use these technologies.

Name
Rank
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Rank
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See also

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