🆚 Lotame vs. Nexxen
- 📈 Lotame is noticeably more popular than Nexxen.
- 🌎 Lotame is more popular in the United States, the United Kingdom, and Canada.
- 🌍 Nexxen is more popular in Turkey, Germany, and Australia.
Statistics based on 3.3M+ analyzed websites. About this data
Lotame
NexxenType
Data management platform
Advertising technology
About
Lotame is an end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data.
Nexxen is a flexible, video-first, unified demand-side and sell-side advertising platform.
Headquarters
Columbia, Maryland, United States
New York, United States
Pricing
Free version ❌
Custom
Categories
Popularity
Determined by the number of sites using each technology.
The Lotame DMP is 1.8 times more popular than Nexxen.
Total websites
Market share
DMP
Popularity by country
Determined by the number of sites detected from each country.
Lotame is more popular in the United States, the United Kingdom, and Canada, while Nexxen is more popular in Turkey, Germany, and Australia.
United States
Turkey
United Kingdom
Germany
Canada
Indonesia
Australia
France
Singapore
Netherlands
Awards
- 🥇 Most popular in Indonesia in the Identity Resolution category.
- 🥇 Most popular in Indonesia in the DMP category.
- 🥇 Most popular in Greece in the Identity Resolution category.
- 🥈 Second most popular in the United States in the Identity Resolution category.
- 🥈 Second most popular in Turkey in the Identity Resolution category.
- 🥈 Second most popular in Turkey in the DMP category.
- ⭐ 4th most popular in Germany in the DMP category.
- ⭐ 4th most popular in France in the DMP category.
- ⭐ 4th most popular in Australia in the DMP category.
- ⭐ 4th most popular in Italy in the DMP category.
Popularity by domain category
Determined by the number of sites in each category.
Lotame is more popular among sites focused on general news, business, and entertainment, while Nexxen is more commonly used on online shopping, marketing and merchandising, and fashion and beauty sites.
General News
Business
Online Shopping
Marketing/Merchandising
Entertainment
Finance/Banking
Blogs/Wiki
Fashion/Beauty
Sports
Health
Top sites
Top-ranked sites that use these technologies.
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OpenX🗃️ About This Data
- We evaluate the popularity of technologies based on the number of websites where we detect their usage.
- Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
- This report is based on the analysis of 3,375,483 websites.
- Statistics were last calculated on .
- For more details, see our methodology and disclaimer.